What the customer wanted
Matching customer needs to the products offered in the store:
The current store formats were not in line with the needs of the typical customer of this non-food chain
There were limited smart data insights on shelve performance
What we did
Built a data system to measure shelve performance on various metrics (revenue, margin, quantity sold per m3).
Developed a smart grid to create logical “assortment building blocks” to design a store.
Used a sorting algorithm (based on shelve performance) to define >330 store specific floorplans, including:
Formula strategic guidelines on specific ‘core’ assortment groups
Geographical aspects of store (proximity of competitors)
What we achieved
Enabled the non-food retailer to transform >300 stores to a store where the customer can find its products again – with expected benefits:
7% more customers
8% revenue increase
11,5% margin improvement
What the customer said
IG&H really understood our Retail business and what was needed to transform our stores to the right set up for our customers.
“IG&H really understood our Retail business and what was needed to transform our stores to the right set up for our customers. Using both smart analytics and understanding of our retail systems and tools they really delivered great output. Without IG&H, we would not have been able to transform our stores in the right layout format on time” – Bas Verheijen, Director Marketing & Formula