The traditional role of retail is losing its relevance. Today, everything needs to be fast, fresh, convenient & sustainable – with a personal touch. Digital-native companies are disrupting the sector one at a time, further raising the level of consumer expectations.

Staying relevant and increasing brand loyalty includes delivering a differentiated and positive customer experience across multiple, fully integrated customer touch points. But this is no small feat. It requires rethinking business models, making supply chains more flexible, and leveraging the power of data science and technology. The whole organization needs to refocus to speed the pace of innovation because your competition is never more than a mouse-click away.