top of page

How to make pensions a lovable product with the right Customer Experience

While a pension may quickly be labeled as solely a financial product, it actually means a lot more to participants! In a recent study, 500 people were asked what a pension means to them.

With the upcoming Dutch pension transition, citizens must make important decisions that will have far-reaching consequences for their lives. They must be aware of what exactly is happening and what it means for them… however, nothing gets going without proper engagement.

How can the perception of pensions be changed from a "necessary evil" to a beloved product?

Download the complete report with our findings.

bottom of page