Companies in the Fast Moving Consumer Goods industry are struggling with high costs that they have difficulty passing on to consumers. According to Cazijn Langeler of consulting firm IG&H, this is why the industry is now embracing artificial intelligence (AI) en masse. ' At s ome companies, more than a hundred AI projects have already been defined.' The Fast Moving Consumer Goods (FMCG) sector is in dire straits, notes strategy and digital transformation consultant Langeler.
