Key summary AI can help struggling FMCG companies cut costs, improve forecasting, streamline supply chains and personalize marketing, keeping them competitive in a tough market. Companies in the Fast Moving Consumer Goods industry are struggling with high costs that they have difficulty passing on to consumers. According to Cazijn Langeler of consulting firm IG&H, this is why the industry is now embracing artificial intelligence (AI) en masse. ' At s ome companies, more than
