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Insights
The market moves fast. So can you. To keep you inspired and updated, we regularly publish insights and tips.


Resale: The end of retail as we know it?
The resale market is booming. Second-hand sales can become a valuable and sustainable part of your retail offering.


Social commerce: from impulse buyers to loyal customers
Social commerce is on the rise. So is the loyalty paradox: How do you turn impulse buyers into repeat customers?


Fighting subscription fatigue: Keep customers engaged with bundles
Key summary Many consumers feel subscription fatigue because too many subscriptions are costly and hard to manage. Selling bundles of services or products can simplify the experience, offer value and turn one‑time buyers or tired subscribers into loyal customers. Consumers want simplicity and convenience: How subscription models can meet their needs Consumers increasingly seek simplicity and convenience. The concept of ownership is shifting towards a preference for use: acces


AI saving angel in ailing FMCG sector
Key summary AI can help struggling FMCG companies cut costs, improve forecasting, streamline supply chains and personalize marketing, keeping them competitive in a tough market. Companies in the Fast Moving Consumer Goods industry are struggling with high costs that they have difficulty passing on to consumers. According to Cazijn Langeler of consulting firm IG&H, this is why the industry is now embracing artificial intelligence (AI) en masse. ' At s ome companies, more than


A (shop)window to the future: How GenAI is shaping the future of in-store customer experience
What does the shopping street of the future look like? Discover how GenAI will shape the way you shop.


How do you navigate the supply chain horizon?
5-year overview: How are FMCG companies, retailers and manufacturers coping with their supply chains?
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