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Insights
The market moves fast. So can you. To keep you inspired and updated, we regularly publish insights and tips.


From entrepreneur to innovator: An ICU doctor’s journey with data and AI
Key summary A doctor from Erasmus MC describes how he shifted from ICU clinician to innovator by using data and AI. He helped build a data‑hub collecting thousands of data points per day to turn raw hospital data into actionable insights. With AI‑driven tools hospitals can optimise ICU logistics, reduce administrative burden and free up time so nurses and doctors can focus on patient care. The goal is more efficient and more empathic care, even under higher demand and staff s


4 prompts to drive GenAI adoption in your organization
Prompts for your organization and for your employees to embrace GenAI.


IG&H Brand Reboot: Get the inside story from the Head of Marketing
The IG&H brand got a reboot, including a new visual identity & website & a refined brand story. Discover the insights behind these changes.


Black Friday: Here to stay or time to go away?
Should we embrace Black Friday—or get rid of it as suddenly as it arrived?


Dutch insurance market: Changing dynamics
International players and pan-European ambitions in the Dutch insurance market


Mortgage market’s recovery continues thanks to first-time buyers | Q3 2024
Mortgage market revenue in Q3 of 2024 again reached the highest level in two years. Access the full update.
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