Developing an AI strategy for a Dutch healthcare association
From inspiration to ambition: Forging a clear AI North Star accelerates impact
At a glance
Our client asked IG&H to support them in developing an AI strategy to help guide them through changes in the healthcare landscape and enable the responsible use of AI
Using the client’s existing multi‑year strategy as the foundation, we formulated a clear vision and ambition for AI
Both a top‑down and bottom‑up approach provided guidance and validation to shape the AI strategy
An AI strategy was co-created in in 6 weeks, with our client, healthcare and Data & AI specialists from IG&H
A Dutch professional association in healthcare approached IG&H with the request to develop an AI strategy aligned with their multi‑year strategy. The association’s mission is to support its members with reliable, evidence‑based and applicable knowledge. This also means keeping pace with technological developments where necessary. Not for the sake of innovation alone, but to help members continue to deliver the right and high‑quality care.
Within the organization, there was a need for a clear vision on the use of AI, both internally and externally. Internally, they wanted to automate repetitive tasks to save time and improve quality. Externally, they were looking for ways to better support their members in adopting and using AI.
A solid strategy begins with a clear vision and ambition. Therefore, IG&H organized an inspiration and vision session at its GenAI Experience Center. During the session, the association defined its ambition for the next five years: to use AI as an enabler to enhance internal operations, improve digital products and services, and support members in leveraging AI. The session also established essential guiding principles, such as the role of a human in the loop for decision‑making and the degree to which the organization wants to develop or manage AI solutions itself.
Co‑creating a sustainable AI strategy
To deliver the AI strategy within six weeks, we assembled a multidisciplinary team. This team included IG&H experts from both the Healthcare and Data & AI domains, complemented with representatives from the client. As a result, experience with strategic transformation in healthcare was combined with deep expertise in AI applications and governance.
Throughout the project, multiple layers of the organization were involved, from the board to subject matter experts. Together with the board, we shaped the top‑down strategic direction. At the same time, we gathered bottom‑up insights with the core team through several work sessions and expert interviews. The insights gained focused on opportunities, risks, expectations around AI and implications for the organization’s target operating model. Based on these insights, we made joint decisions on the design of workstreams and use cases needed to realize the top‑down ambition.
Finally, IG&H developed a realistic and actionable roadmap that provides direction for the coming years. Meanwhile, the first concrete steps have already begun. These include training employees in Microsoft Copilot skills, creating support and engagement for implementing use cases, and improving the architecture related to the association’s service offerings.
