While a pension may quickly be labeled as solely a financial product, it actually means a lot more to participants! In a recent IG&H study, 500 people were asked what a pension means to them. With the upcoming Dutch pension transition, citizens must make important decisions that will have far-reaching consequences for their lives. They must be aware of what exactly is happening and what it means for them… however, nothing gets going without proper engagement.
How can the perception of pensions be changed from a "necessary evil" to a lovable product?
In this paper:
How to make pensions a lovable product with the right Customer Experience
How do participants perceive pensions?
How can you increase pension involvement?
Continuously sharpen your value proposition with data, design and technology
Rebranding pensions as a loveable product: A responsibility to the general population
Would you like to know more about CX for pensions? Get in touch:
Federica Feroni Lo Faro, Director Pensions
T: +31 6 15 05 56 77