What they wanted
After losing a considerable number of insured people, this health insurer wanted to improve its performance in the health insurance market quickly.

What we did
First, we conducted a sharp benchmark analysis on performance. Subsequently, we helped our client implement a multi-annual program based on broad support from the Board of Directors and management. Together, we realized fundamental breakthroughs in label strategy, market propositions, procedures, the marketing approach, and sales channels.

What we achieved
Our client has strengthened its market position in a sustainable way. This has resulted in a substantial growth of its portfolio of insured people. Professionalization of the organization is another objective that we have realized. Also, we have laid a solid foundation for a playing-to-win culture.

What they said
“We have taken major steps forward regarding the commercial strategy. Partly because of IG&H’s approach, our organization has managed to make a huge implementation effort, achieving great success.”

Testimonial: strategy in implementation


Author IG&H

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