Dutch food service and food retail company with revenues of  €2.7 billion (around 23% market share in the Netherlands) with an ambitious international and online growth strategy.


To implement master data management as an enabler and key value driver for business

  • New online platform: close gap between the need for product data and data availability
  • Overcome data quality issues and create end-to-end control processes
  • Make ‘value of data’ a relevant topic in the commercial business lines and programmes


To create a breakthrough by building a solid foundation
for data processes and increasing awareness of  ‘data
value’ in the business lines

  • Design and implement processes to ensure product
    data availability and quality for the online platform
  • Implement a data governance structure across the
    business lines (roles & responsibilities)
  • Push cultural change regarding importance and value
    of product data in Marketing and Procurement, and in
    other areas

Way of working:

  • Two-phase approach: building the foundation and business ownership, while delivering short-term impact at the same time
  • Programme set-up around four ‘must-win battles’ with high client involvement (~50 fte involved)
  • Encouraging business with a hands-on, supportive approach, creating a good, constructive atmosphere
  • Agile approach for delivering ICT foundation, focusing on prioritized deliverables in sprints; along with the realization of quick wins (process improvements)


  • Data processes live and product data 100% ready for online platform (with revenues of around €1 billion)
  • Four key processes redesigned and implemented; yielding a uniform way of working
  • Reports and reporting governance: using both operational- and data quality KPIs to steer operations
  • Clear cultural change towards ‘data is relevant for us all’

Client’s comments: 

  • “IG&H added structure in the approach and hence increased throughput significantly”
  • “IG&H contributed significantly to the cultural change and necessary attitude towards using data and data quality”

Author IG&H

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